Nolo is a product idea that actively encourages and rewards your savings efforts.
With Nolo, your reward grows in tandem with your bank balance.
NOLO aspires to become a
one-stop financial platform for tier 2 & 3 cities, supporting savings, informed decisions, & growing into a full-fledged financial app.
The project that I genuinely took up because it sounded
fun!
fun!
And guess what? 😍 I got to team up with some downright incredible folks.
🙂
This case study showcases the journey of crafting
a product into a
fun-filled finance experience.
Let's dive into a that grabbed our attention right from the beginning.
& product
Imagine a group of designers
enthusiasts determined to tackle a major issue that had even govt. officials
nodding in agreement -
Opening bank accounts but not maintaining balance.
Our explorations led us to understand how people
💡
We realised that trust and motivation held the key to addressing the challenge of empty accounts along with
& so..
We aim to encourage people to deposit money in bank accounts by addressing the current trend of low deposits.
It became evident that the core of the issue lay within tier 2 and tier 3 cities, prompting us to take a closer l k.
👀
✨
Conceptualising
With valuable insights and the green signal ✅ from RBI 🏦, we began conceptualising how to
build trust, motivate, and engage users to save more.
SAVE IT
win it
We started collecting inspiration and crafting mood boards to set a
visual direction & guidelines.
RISE &
save
Through a series of visual explorations, we identified the few core unique elements of the product.
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Coolvetica
for letters
Archivo
for digits
bold
for display text & titles
regular
for miscellaneous text
for digits
12345
welcome to
your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type •
your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type •
your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type •
your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type •
sans-
serif
your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type • your fun friendly type •
1
Our talented illustrator brought our product to life with vibrant illustrations and captivating colors.
RISE &
save
A brief summary of how NOLO integrates gaming, & savings to inspire users and improve their financial health.
Phase 1
involves.. Creating an engaging app that motivates users through gaming experiences, encouraging them to save more.
RISE &
save
01
Solving User Adoption Challenges
The onboarding ensures a smooth introduction to our platform, emphasising it’s free - to - play nature and simplicity.
Getting to know you a little more...
Full name
Email address
Male
Female
Other
Claim bonus tickets
Here’s your welcome gift!
Problem
Addressing user hesitation
Potential users hesitated
to onboard due to concerns about NOLO being a paid platform.
We addressed user hesitation by prominently emphasising, NOLO's free-to-play nature during the onboarding.
How we solved it
Users were hesitant to undergo a lengthy KYC process involving the sharing of detailed bank information on a new app.
Cumbersome and Prolonged KYC Process
Problem
Streamlined onboarding with SMS access, ensuring a more comfortable and efficient way to access an approximate bank balance while respecting user privacy concerns.
How we solved it
02
Engaging users & introducing the concepts
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Homepage is structured in a way where users are introduced to the NOLO concept, ultimately encouraging active participation and making the platform approachable for new users.
Hall of Fame
induces FOMO by showcasing winners, sparking user curiosity & eagerness to join the game.
Prizes and Rewards
information about the potential prizes users can win.
Weekly Board
shows the bank balance from SMS configs, & total tickets based on the account balance.
How to Play
section explaining the rules and gameplay before the participation.
Weekly feedback sessions were held to foster collaboration with business & product teams.
These sessions covered business aspects like funding and profitability.
Collaborative feedback processes facilitated ongoing refinement, promoting accountability and continuous progress aligned with business priorities.
The product design team prioritised user-friendly solutions with business interests in mind, addressing specific feedback on features like XP, account balance visibility, sponsored prices, and lucky number selection.
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Looking forward, the next step is NOLO Pro, an investment plan offering users opportunities for significant returns, aligning with NOLO's mission to empower users financially.
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Stay tuned for more fun case studies ;)
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🫶☺🫶︎
